Introduction

In today's world social media is considered as a very effective and powerful tool to promote anything which is happening in the world. If we talk about the big automobile companies like BMW and Lamborghini, these both companies have their Facebook pages which are unique in their own way. Lamborghini Facebook Page Lamborghini Facebook page consists of 12,452,955 followers and 12,554,536 people like this page. In the recent posts there is one slogan which is common that is “Capture it if you can” which clearly defines the speed and power of Lamborghini cars. In most of posts, company has tried to show the extraordinary looks and influence of the powerful Lamborghini engine to the people. For most of the times, company has posted their advertisement videos which seems to very attractive. But one of their recent video post which grabbed the audience attention was the video advertisement of their new car “Urus”. This post was successful because it is the world’s first SSUV (...