Introduction

Author's Name- Karanbir Singh "This is a student-concept for a Sheridan Pilon school of Business Digital marketing course". Content Marketing for Chrysler Company This post is being created for the Chrysler Company as the content marketing not just to promote the products but to have the interest of the customers. The main idea for the content marketing is I would be making the videos of the employees and customers who are whether satisfied or not with the products and services being provided by them as this would help them to achieve the good success in the marketplace; this idea was opted because in the last post we have seen that Toyota is much more popular than Chrysler because of different issues as they are less socially active and responsible with this idea they would have the greater growth in the market. Audience: The target market for this idea are adults aging from 26-35 years both men and women as they want a luxurious car and are ready to spend...

A uthor's name- Karanbir Singh   K nowing about the fan pages of Toyota and Chrysler Company This post is about the fan pages and the online magazines which are unofficial and the company doesn’t have the influence on it; Toyota’s fan page is Toyota Fans with 236 tweets, 1438 followers on Twitter and on the other hand, Chrysler haves Chrysler power page on Facebook with 24,721 likes and same number of comments. Secondly, on Instagram there is the fan page named as Toyota Avanza gallery with 523 posts and 15.2K followers and Chrysler also have the fan page named Chrysler 300c_de with 25.3K followers on Instagram. The third fan page on Instagram was Toyota_ee with 40.6K followers and for Chrysler   Description- The kind of stuff being posted by this page is fans have posted the videos of the brand and they also share the news of the company and for the Chrysler they are sharing the vehicles parts and all post are regarding the parts of the Chrysler the power o...

Author's name- Karanbir Singh ·   Toyota and Chrysler on YouTube YouTube being video sharing, subscribing, and uploading, watching video social media platform allows these functions to the users.   Toyota Company having 15155 subscribers with 614 videos with 20902388 views on their videos in total and Chrysler Company having 47833 subscribers with 262 videos and 35,736,904 views on their videos. Toyota posts 4-5 videos in last 3 weeks and Chrysler is more active on YouTube as they have just posted 5 videos in last 6-7 hours and on average they post 5 videos in a month . ·   Content in the videos and descriptions The content of the videos posted by these brands are mostly commercials and events being organized by them; For Toyota, it is commercials only and for Chrysler, it is commercial s as well as events organized by them. In the description area of the videos; Chrysler company posts there are descriptions of their vehicle feature who’s video it is and ...

Author's name- Karanbir Singh Toyota and Chrysler Company on Twitter Social media being the most powerful tool in the world all companies use to fetch more consumers than their competitors; they use a different kind of tools in social media this post is regarding the Twitter accounts of both the companies. Chrysler Company having nearly 9500 tweets, 237K followers other company Toyota is having 10.7K tweets and 71.4K followers which is huge in the comparison of Chrysler Company. Tweets and Stuff posted: Toyota usually tweets after a day or so and Chrysler Company tweets more than Toyota Company as they are having 2-3 tweets in a single day. Most tweets by Toyota Company were about the games and events by observing last 25 posts there was approximately 15-16 post regarding the winter Olympics. On the other hand, Chrysler Company tweets about infographics as they have shared a video recently a few hours ago about the features of their new car Pacifica. 50/50 Rule ...

Author's Name- Karanbir Singh Chrysler Company having 1,015,012 likes on their official page with having approximately 1M followers in total as compared to Toyota Company with 582,410 likes and having the same number of followers as likes on their official page. Both of the companies are active regularly and Chrysler company post more time as comparatively of Toyota. Usage of 50/50 rule: While observing Toyota Company they are using 50/50 rule as it defines that 50% of the posts are regarding their business and 50% of the post are regarding their industry; they are sharing half of the post of their industry and half of their own vehicles. On the other hand Chrysler doesn’t follow this rule as their all post are regarding their own business or company not of the industry. The keyword used by the companies in their post is red car interior for Toyota Company as they have launched their new car with this feature new Toyota Camry 2018 with the picture of the car interior an...

Welcome to our post, which is going to be interesting especially for the car lovers. Authors Name: Jaskamal Singh Gulati(General Business Program)( https://www.linkedin.com/in/ jaskamal-gulati-0343b4149/ ) , Karanbir Singh(General Business Program),( https://www.linkedin.com/in/ karanbir-singh-41317b142/  Charanpreet Singh(Business Marketing),( https://www.linkedin.com/in/ charanpreet-singh-80861712b/ )  Jaskirat Singh(General Business)( https://www.linkedin.com/in/ jaskirat-singh-3793a4149/ ) Description of Project: This project is basically about the new high tech cars with different features available nowadays by the renowned car companies as discussed below which is a dream for every person. Team Members with their description is given below: Photos of Group Members(Jaskamal Singh Gulati, Karanbir Singh, Charanpreet Singh, Jaskirat Singh) 1) Jaskamal Singh Gulati( Ford Company ,  Mercedes Benz ) 2) Karanbir Singh( Chrysler , Toyota ) 3) Jaskirat Singh(...