BMW V/s Lamborghini in Facebook
In today's world social media is considered as a very
effective and powerful tool to promote anything which is happening in the world.
If we talk about the big automobile
companies like BMW and Lamborghini, these both companies have their
Facebook pages which are unique in their own way.
Lamborghini Facebook Page
Lamborghini Facebook page consists of 12,452,955 followers
and 12,554,536 people like this page. In the recent posts there is one slogan
which is common that is “Capture it if you can” which clearly defines the speed
and power of Lamborghini cars. In most of posts, company has tried to show the
extraordinary looks and influence of the powerful Lamborghini engine to the
people. For most of the times, company has posted their advertisement videos
which seems to very attractive. But one of their recent video post which
grabbed the audience attention was the video advertisement of their new car
“Urus”. This post was successful because it is the world’s first SSUV (Super Sport Utility Vehicle) car
with Exquisite design and stunning performance. This post
got the maximum likes, comments and shares than the other posts. There were 74k
likes, 18k shares, 9.2k comments and 2.4M views on video. This post follows the
50/50 rule as most their posts are very attractive and good in graphical
quality posted with images and videos.
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Lamborghini Facebook Post |
BMW Facebook Page
Where if we talk about the BMW Facebook page then this page
has 19,872,059 followers and 20,260,621 likes. Most of the company’s posts are
well descripted with all the specifications and the details of their cars which
gives a clear picture of the cars of different models to its audience. Their
some of the recent posts have been posted with the pictures of their cars and
caption in which the company is thanking its audience for liking and sharing
their car pictures on the Instagram. These types of posts are very beneficial
for the company as people also come to know about the pages on other social
media platforms. Also, this technique spreads the awareness about the brand
around the
world.
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BMW Facebook Post |
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