BMW V/S Lamborghini in Twitter


                                                             

Twitter is also one of the social media platforms. This platform is also used by the BMW and Lamborghini for promoting their new cars and highlighting the ultimate driving experience through their posts. These pages are certified by the Twitter.

How often does both brands posts?
The posting duration of both the companies, BMW and Lamborghini sounds interesting as both the companies posts regularly and Lamborghini sometimes posts more than one post in a day. This shows that both the companies are actively post their content so that they can more and more engage with the audience.

Kind of content each brand posts
If we talk about the BMW, the company has tried to attract their audience by posting different kinds of posts in which they not only talk about the cars but also about the events organized by the company. Their most of the posts consists of pictures of the cars which are clicked professionally in different locations.
Whereas Lamborghini has tried to show the power of their sports cars by their new slogan “Capture it if you can”. Their recent post also contains this slogan posted with the video which clearly defines that their cars are so fast that even camera cannot capture its picture.

Does each brand follow 50/50 rule?
Though both the brands posts regularly on twitter but they do not follow the 50/50 rule. Both the companies only talk about their company’s cars and the events but not talk about the industry as a whole. So, it does not meet the criteria of 50/50 rule.

Successful tweets of each brand
For BMW, their most liked tweet was about their BMW X2 car which was posted with the picture and the caption which describes the specification of the car. Such as, it has Twinpower turbo engine and sport tuned suspension. This tweet was retweeted for 20 times. This post is successful for the company because this was the new concept for the company and the brand lovers were attracted by its features.
BMW Twitter Official Page


For Lamborghini, their successful tweet was about the Geneva Motor Show event which was posted recently on 1st March 5, 2018. This tweet was successful because in the event the company has told about the HuracanPerformante and new records set by it.
Lamborghini Twitter official Page




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