Influence of Fanpages on BMW and Lamborghini



Fanpages are basically the unofficial pages which created by the brand lovers who posts the latest updates of the products or events and also promotes the efforts done by the people to promote the product.

BMW Fan Pages
Facebook fanpage URL: https://www.facebook.com/BMWLoversMania/
BMW Facebook Fan Page

This BMW Lovers unofficial fanpage was created in London, UK which is having 261,226 followers and have 262,475 likes on the page. The content of the posts on this page most of time shows the personal experience of the people on the different models of the car.

Twitter fanpage URL: https://twitter.com/BMWfanbase?lang=en
BMW Twitter Fan Page


This is the twitter fan page which is created in Europe in January 2011. The content on this fanpage is also about the people’s experience about the car and also about the pictures of company’s new cars.

Instagram fanpage URL:  https://www.instagram.com/bmwm_mpowerr/?hl=en
BMW Instagram Fan Page 


This is the another fanpage on the Instagram which has 135k followers and have total 2458 posts. The content of this page is all about the excellent features of the cars. Here are also some posts in which people show there driving skills .

Lamborghini fanpages

Instagram fanpage URL: https://www.instagram.com/club_lamborghini/?hl=en
Lamborghini Instagram Fan Page 

This is the fanpage of the Instagram the Lamborghini. This page has 39.5k followers and 86 in total. The content of this page includes the images and videos of the Lamborghini cars and they post the images of the events organized by the company.

Facebook fanpage URL: https://www.facebook.com/Lamborghini-Fanclub-717285751791512/
Lamborghini Facebook Fan Page

  
This is the Facebook Lamborghini fan club page which is unofficial where people from all over the world post pictures and videos on this page.

Twitter fanpage URL:  https://twitter.com/_Lamborgh1n1_
Lamborghini Twitter Fan Page 
This is the twitter fanpage of Lamborghini which is having 536 followers and has 13 likes. This page is all about the modifications made to the different models of the car.

Which brand has the strong page link matrix?
It is found that “BMW Lovers” fanpage has the strongest page link matrix as the content in this page is very different from the others page which attracts the maximum audience. Each post of this page gives the clear description about the performance and endurance of the different car models. Also, this page has many followers and likes which increases the audience traffic on this page.


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