comparison of Facebook pages of Audi and tesla companies.
comparison of Facebook pages of Audi and
tesla companies.
Author’s name- Jaskirat Singh
After analyzing the Facebook page of Audi,
it has 257,168 likes and 255,279 people are following this. Whereas talking
about tesla it has 2,629,825 likes and nearly about same people are following
this page. Both of the pages are verified and are mostly active. But if we
compare these Audi is more active as posts stuff with the approx. time span of
2 days whereas tesla is bit slow as it posts things with the gape of 15-20
days. Basic theme of Audi’s page is power and sports as most of the posts are
related to sports cars is based upon winters and shows the snow and the power
of the cars in snow and drivability. Coming to tesla motors it has the page
which cover mostly all the countries where tesla is being sold as it doesn’t
have a particular page for Canada
50/50 rule
After studying the Facebook page of Audi,
they don’t apply the 50/50 rule as they haven’t talk about the business. They
only discuses about the industry as the about the models and the track. Whereas
coming to tesla they follow the 50/50 rule as they talk about the company and
industry as 50% of the posts were covered by the company’s post and remaining
are of industry.
Content posted by the companies
Both the companies cover different content
as in Audi’s Facebook page it covers the infographics and games as talk about
the favorite football club and the snow tracks and playground for Audi’s sport
cars. Whereas in tesla it covers only posts regarding their own company as they
talk about the latest technology and latest cars of tesla. What they going to
do next as they have one post regarding the largest battery factory in the
world.
Most popular posts of both pages
The popular post which I found in Audi’s
Facebook page is the post regarding ice skating as cars of Audi are drifting
around the track on snow and the caption is to welcome the winters and this
post was seen by 46 thousand people and 544 people liked this post and there
were 281 shares as people found this post interesting. Coming to tesla the most
liked and viewed post which I found is the post regarding the solar panels as
the one the island of America is now fully running on the solar energy due to
tesla as it has provided the solar panels the it got 3.1 million views on
Facebook and 48 thousand likes and near bout 65 thousand shares.
This is the screenshot of the tesla
Facebook page with max likes and views.
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