Comparison of Toyota company and Chrysler company on facebook

Author's Name- Karanbir Singh

Chrysler Company having 1,015,012 likes on their official page with having approximately 1M followers in total as compared to Toyota Company with 582,410 likes and having the same number of followers as likes on their official page. Both of the companies are active regularly and Chrysler company post more time as comparatively of Toyota.

Usage of 50/50 rule:



While observing Toyota Company they are using 50/50 rule as it defines that 50% of the posts are regarding their business and 50% of the post are regarding their industry; they are sharing half of the post of their industry and half of their own vehicles. On the other hand Chrysler doesn’t follow this rule as their all post are regarding their own business or company not of the industry.

The keyword used by the companies in their post is red car interior for Toyota Company as they have launched their new car with this feature new Toyota Camry 2018 with the picture of the car interior and Chrysler uses Style meets functionality on their Facebook page.

Info graphics for the Chrysler and Toyota company:

Kind of stuff posted by these companies:

Chrysler usually posts industry-related images of their own vehicles, for instance, they post Chrysler 300 pictures the most with innovative captions and pictures clicked by their customers owning the cars. On the other hand, Toyota post infographics and games stuff on their page as they have 2-3 posts about PyeongChang Olympics that Canada won men's bronze medal in hockey and schedule also for the Olympics.

Most successful post:

The most successful which I found in Toyota post was day before yesterday's post by them as they were asking for the comments from customers where they like to have their vehicle for off-roading by sharing someone's experience where he likes to go for stretch of his vehicle before the full run; this post got most like for last 60 recent posts which were 3.5K likes. It seems to be interesting as company asked for the comments and views from their customers. For Chrysler, the successful post was the video uploaded today only as this video contains the features of the car Chrysler Pacifica and the slogan of the company which is “Its Loaded with Attitude”. Generally, Toyota gets 34K likes and 1750 comments on average and Chrysler gets 1K likes and 82 shares on there posts.

Screen capture of most successful posts by both the brands:
https://www.facebook.com/toyotacanada/