Content Marketing for Chrysler Company

Author's Name- Karanbir Singh

"This is a student-concept for a Sheridan Pilon school of Business Digital marketing course".


Content Marketing for Chrysler Company

This post is being created for the Chrysler Company as the content marketing not just to promote the products but to have the interest of the customers. The main idea for the content marketing is I would be making the videos of the employees and customers who are whether satisfied or not with the products and services being provided by them as this would help them to achieve the good success in the marketplace; this idea was opted because in the last post we have seen that Toyota is much more popular than Chrysler because of different issues as they are less socially active and responsible with this idea they would have the greater growth in the market.

Audience:

The target market for this idea are adults aging from 26-35 years both men and women as they want a luxurious car and are ready to spend more but wants good service. This would be looking like the infographics as the videos will be having some content of charts images to compare the results and it will absolutely have the posters to influence the customers.

Goals:

The goals for the this marketing technique is click a link on their official website so that customers will be have looking to their website they can click on the link and watch this video and come to know about the experience of employees or customers who were satisfied or not who were not satisfied what things have been done to satisfy them.

Time consideration and platforms

This marketing technique would be launch on the eve of Christmas as most of the people spend more money on the eve of holidays and buy cars. The social media platforms used to promote this would be Facebook, twitter and on their official website. As social media is the most powerful tool in the modern society people before buying anything search and analyze then they buy.

Audience engagement



Audience engagement would be our major focus; we will be engaging people by asking there reviews did this helped or not and to attract the attention of the customers we would be posting this link on the social media platforms Facebook and twitter.

What it will look like?





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