Ford vs Mercedes Benz on Facebook

Mercedes Benz Facebook posts attain very high number of likes as the followers which are more than 20 million in number as compared to the Ford company followers which are just 8.6 million.


  • Kind of content each brand post

As per the recent posts of Facebook, Mercedes Benz post their infographics related to the new sprinter being invented by the Company.This feature basically focuses on the major keyword of Car Interior Features. On the other hand, Ford company mostly posts videos about the problems being mentioned by the public such as inappropriate working of tires in difficult roads  which means that it had presented the how to cover aspects of the customer's problems which strikes on car reviews.
                                     

  • Brand Post which was found to be most successful     
Both are the brand posts on Facebook are highly appreciated by their followers. The one favorite post of mine which i found out to be very successful in the market was in the end of month february 2018 where Mercedes Benz of C- class Sedan has arrived which was devoted to the couples. 
                                                     
Mercedes-Benz official Facebook page

        
This post had 4.7K likes with 41 comments being shared 94 times. This posts illustrates the best Sedan car features keyword. This post was very successful as it was much awaited product which was being demanded for especially who had to go to the tourist places and the features were quite being new for the Mercedes Benz lovers.  Mercedes Benz does not use the 50/50 rule because more than 90% posts are related to its own company rather than focusing on the industry posts.

Ford company popular Advertisement:

 Ford Company new Ford Ranger was the most popular advertisement among the public with 2.2 million views along with 9217 shares and approximately 4K comments. This advertisement shows the car specifications keyword. Ford company uses 50/50 rule because 50% posts are related to the company as well as the industry especially when the new product is launched.

Ford company Facebook advertisement


  • Average Quantitative Information of Both the companies 
The average number of likes on the Mercedes Benz posts are 2K average with 80 shares and 150 comments on the posts whereas the Ford company had 500 average number of shares with 500K views and 2K comments.









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