Toyota v/s Chrysler on Twitter
Author's name- Karanbir Singh
Toyota and Chrysler
Company on Twitter
Social media being the most powerful tool in
the world all companies use to fetch more consumers than their competitors; they use a different kind of tools in social media this
post is regarding the Twitter accounts of
both the companies. Chrysler Company having nearly 9500 tweets, 237K followers
other company Toyota is having 10.7K tweets and 71.4K followers which is huge
in the comparison of Chrysler Company.
Tweets and Stuff
posted:
Toyota usually tweets after a day or so and
Chrysler Company tweets more than Toyota Company as they are having 2-3 tweets
in a single day. Most tweets by Toyota Company were about the games and events
by observing last 25 posts there was
approximately 15-16 post regarding the winter Olympics. On the other hand,
Chrysler Company tweets about infographics as they have shared a video recently
a few hours ago about the features of
their new car Pacifica.
50/50 Rule and
keywords
Toyota company use this rule as comparatively
of the Chrysler company; they are less active on any of the social media platforms on Twitter only they are having fewer tweets in number as compared to Toyota
company. Toyota Company shares some post
nearly half of all tweets regarding the industry which is Automobile industry
but Chrysler company doesn’t they only tweet
about their own business.
Look Pearlescent on
the pavement Keyword
was used in most recent that was last 10th tweet by the Chrysler
Company with sharing the image of Chrysler 300 car. Dynamic Auxiliary Signals Keyword was utilized by Toyota Company
on February 23 tweet’s with sharing the first look of their car Avalon 2019 in
the auto show. Average likes on Chrysler
tweets are 600 and Toyota are 840; retweets average number for Toyota was 1800
and photos shared were 1302 in total and for Chrysler was 2917 photos.
Most successful post for Toyota Company was the
post regarding the opening ceremony of the winter Olympics this was the most
successful because the consumers when observing the social media accounts of
the companies usually observes that is this company socially responsible or
not? Do they share something about the stuff being organized and do they
support the country? Chrysler’s most
successful post was the tweet regarding their Chrysler 300’s new color being
launched by them which was blue color this was the most successful tweet
because customers were waiting from a long
time for the new colors for this product. Successful post of Toyota was having
4 likes and 1 retweet and Chrysler likes were 148 and 31 retweets.
Screen Capture of Chrysler Company’s
successful post:
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