Twitter competition of Ford and Mercedes Benz

On Twitter, Mercedes Benz has a high number of followers (2.6 M) as compared to the Ford followers (1.09 M)

  • Kind of content each brand post 
           Mercedes focuses on images form of content while sharing its latest designs pictures to the public along with infographics such as the new infotainment system. On Twitter, this company uses the 50/50 rule as the posts are related to both the company as well as the automobile industry such as new vehicle testing system contributes highly to the industry. Mercedes Benz relates its posts with the keyword the safest cars.
Mercedes official page on twitter




Ford Company focuses on the industry related events which tell about the functioning of a manufacturing system in the company and new technology upgrade which is related to the keyword Car safety features. Yes, the company uses the 50/50 rule as the recent posts shows its collaboration with the Domino’s pizza for the self-delivery vehicle testing for promoting not only their vehicle but also a big contribution to the industry.
Ford official Twitter webpage

Ford Company focuses on the industry related events which tell about the functioning of a manufacturing system in the company and new technology upgrade which is related to the keyword Car safety features. Yes, the company uses the 50/50 rule as the recent posts shows its collaboration with the Domino’s pizza for the self-delivery vehicle testing for promoting not only their vehicle but also a big contribution to the industry.

Tie-up of Ford with Domino's Pizza
  • Successful recent tweets of both the Companies:
Mercedes Benz launches its AMG model which was very successful with 4.8K likes, 95 comments and 836 retweets as it was the best SUV model ever being launched by the Company.
successful tweet of Mercedes Benz

Ford Company had its most successful tweet in January when it launched its street-legal production Mustang which was superfast which related itself to the fastest cars keyword. This tweet got 2.7k likes, 133 comments, 1.4K retweets.
successful tweet of Ford
Quantifiable Data of Both Brands
The average likes on the Mercedes Benz posts are 1K, with 25 comments and 125 retweets whereas the Ford Company consists of 400 likes, 40 comments, and 200 retweets. The Mercedes Benz page mostly had the new technology pictures whereas the Ford Company Twitter page had more videos and fewer pictures of its brand new cars.


















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