seo audit of bmw and lamborghini

This is a template.  Remember to remove sample titles, subtitles and content.

Title:  ………SEO Audit……...

Written by:  Charanpreet Singh……………………..

Subtitle:  …………BMW and Lamborghini……………

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:



 

1.     URL:

https://www.bmw.ca/
(bmw, 2018)
https://www.lamborghini.com/en-en/
(lamborghini, 2018)
2.     Page Title
BMW Official Website | Sports Cars | Convertibles | BMW Canada
Lamborghini - Official Website | Lamborghini.Com
3.     Meta Description
Visit BMW Canada official website, discover all our luxury sports cars and find the one that fits your needs amongst our ranges of convertibles, SAVs and sedans. Configure your future vehicle with the Build & Price tool, then ask for a quote or book a test drive with one of BMW retailers.
All Lamborghini models, latest news, events, and showrooms across the world.
4.     Meta Keywords :
none
none
5.     Structural elements: 
H1, H2, H3
H1:BE THE HUNTER. NOT THE HUNTED, LIVE UNSCRIPTED, BMW M THERMAL TRACK EXPERIENCE, STARTING AT INCREDIBLE, MY BMW CONNECTED DRIVE.

H2: We´re sorry but this highlight is not available for your current device.

H3: Master Release 2017.3.46
H1: Automobili Lamborghini
H2: none
H3: configurator
6.     Bold/Strong tags and
7.     Italic/em tags
Bold: None

Italic: none
Bold: None

Italic: none
8.     Alt Text
The first-ever BMW X2.
none
9.     Page Load Time
(estimate or use Moz)
1.5 seconds
1.3 seconds
10. Call-to-action:
Search for the new models of BMW in the market.
Search for the super cars for the speed lovers.
11. Anchored Text:

position:absolute
none
12. Mobile Friendly:
Yes/No
yes
yes
13. Social Media:
(List all SM icons on the home page.
Facebook, Instagramt, Twitter
Pinteres,
 Youtube, Facebook, Instagramt, Twitter

 


Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?
According to the graph, the maximum word is used for their search is Car. Whereas, people have searched very less for the Lamborghini brand of the cars. Most of the searches of Lamborghini has been done in the geographical areas like Venezuela, Ecuador, Costa Rica. At the same side, BMW is on 2nd number for the search of cars. This graph shows that around in march 2017 there was more interest for the BMW brand of cars than the Lamborghini but for the 12 months people showed the highest interest for the cars. (Google trends, 2018)

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

list of keywords:
·         best luxury car interior
·         luxury cars in the world
·         most expensive car ever made
·         luxury sports cars
BMW’s strengths are ………they have different models which starts from low range of prices to high range…….
Lamborghini’s strengths are …their cars are very expensive which shows their brand royalty.……..
Areas that need improvement …………Both the companies should make the prices of the cars affordable for the common people……..
The keyword sentences found on the sites were ……… … Lamborghini has set innovative design trends in the world of super sports cars …..
(lsigraph, 2018)

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

At the last, BMW has the strongest SEO as compared to the Lamborghini. Most of the searches for BMW has been done in Russia continent where as searches for the Lamborghini has been done in limited geographical areas which shows the less interest of people for this company. The major surprise was that the company like Lamborghini has very few people who have interest in their company.

APA Citation Sample (in alphabetical order):

 

bmw. (2018). Retrieved from https://www.bmw.ca/en/home.html
Google trends. (2018). Retrieved from https://trends.google.com/trends/explore?q=%2Fm%2F017yh,%2Fm%2F04mtl,car
lamborghini. (2018). Retrieved from https://www.lamborghini.com/en-en/
lsigraph. (2018). Retrieved from https://lsigraph.com/analysis/



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