BMW v/s Lamborghini on YouTube


                                                                  
 YouTube is a platform where people share their videos all over the world and can see others videos too. This platform is also well utilized by the business companies as well by uploading their new product’s advertisement.

How often each brand posts new videos?
Both the brands BMW and Lamborghini have the certified YouTube accounts. BMW uploads more than one video on weekly basis whereas Lamborghini has a different duration, they upload more than one video once in a month.

Kind of content
Both the companies have tried their best to make their videos different from any other company. If we talk about the BMWs video content, then they have tried to make it adventures and thriller movie type scenes in their videos. And whereas on the other side Lamborghini made their videos by giving a sporty touch so as to make an image of sports car in audience’s mind.

Description content
Particularly both the brands have given the good description about their videos in which they talk about the specifications of the car such as the power of the engine, the interior, exterior design. BMW also provides links to the other sites in their description. Whereas Lamborghini has also done the same and have provided the link of their official company’s website so that audience could get more information.

Successful videos of each brand
For the BMW, the most viewed video was named The Escape which was made by BMW films. This video is having 6.9M views. The reason this video became successful was that it was made with the thriller concept for the All-New 2017 BMW 5 Series. People got attracted through this thriller concept.
And for the Lamborghini, the video named Lamborghini Huracán LP 610-4 which has 6.7M views on the YouTube. This video is successful for the company because of the storyline and the graphics used for the video is extraordinary. This is what attracts the audience.

About channels
Lamborghini official channel has 578,178 subscribers and has total 45,447,894 views. They have joined the YouTube on 12 December 2005.
Whereas BMW official channel has 143,262,546 views on total 804 videos and has 729,154 subscribers. They have joined the YouTube on 13 January 2006.


URL of the videos








Lamborghini: https://www.youtube.com/watch?v=eJnWPhSQjPs
Lamborghini YouTube video

   



BMW: https://www.youtube.com/watch?v=jzUFCQ-P1Zg&t=1s
BMW YouTube video







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