Comparsion of Toyota and Chrysler in YouTube

Author's name- Karanbir Singh
·  Toyota and Chrysler on YouTube

YouTube being video sharing, subscribing, and uploading, watching video social media platform allows these functions to the users.

 Toyota Company having 15155 subscribers with 614 videos with 20902388 views on their videos in total and Chrysler Company having 47833 subscribers with 262 videos and 35,736,904 views on their videos. Toyota posts 4-5 videos in last 3 weeks and Chrysler is more active on YouTube as they have just posted 5 videos in last 6-7 hours and on average they post 5 videos in a month.

·  Content in the videos and descriptions

The content of the videos posted by these brands are mostly commercials and events being organized by them; For Toyota, it is commercials only and for Chrysler, it is commercials as well as events organized by them. In the description area of the videos; Chrysler company posts there are descriptions of their vehicle feature who’s video it is and link to their own official website with some description of the company. Toyota Company mostly has the links to their other social media platforms and the description of the vehicle.

·  Successful videos and number of views and likes

The most successful video with 536 views posted by Toyota Company was the Toyota Corolla- a Quiet ride which described the all-new feature of the Toyota safety sense of the new braking system launched by them in this car. Chrysler’s most successful video with 4113 views was the Promotion ft. Gory Cole’ video which talks about the features of the Chrysler 300S that were 30 MPG highway and with the largest touchscreen in its class of cars. This video was successful because it was showing the features of the vehicle.



The URL and screen capture of the most successful video posted by both the brands are:












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