Content Marketing Campaign for BMW



This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course                

Content marketing is somewhat we create online material such as blogs, videos or social media posts and upload it online. For BMW, I would create vlog videos for the campaign. This is a technique in which people posts their videos related with the daily routine and happening throughout a time period.
              Infographics for the Content marketing for the BMW

This is the link to reach this infographic:
https://infograph.venngage.com/p/405423/3-ways 
Who would be the audience?
For this marketing campaign the target audience would be the car lovers of any age who like the high power and endurance cars.

What it will look like?
So, these videos posts would be posted on the daily basis on the YouTube and the links for the videos will be provided on different social media platforms like Facebook, Twitter, Instagram which video will show up the personal experience of the person who will make this video and also that person will try to engage in activities which will grab the attention of the audience of different age groups.

Goals of this campaign
The main goal of this campaign would be to attract and increase the audience on the social media sites and also to make aware about the new features of the car of different models to the people.

When to launch the campaign?
Launching campaign on few days before Christmas would be the best time to start as Christmas is the biggest festival and people also plan to buy new things. Through vlogs we can create a mindset of people to buy the cars and this would be the best time for the people to buy.

Platforms to promote
The Vlogs YouTube videos link will be promoted on the Facebook and Instagram. So that while surfing through these social media sites people can click the link of these videos and watch the videos. The person who would be making these videos would ask for to like and subscribe the channel to that to increase popularity.
The channel name will be the “Life’s good”. And below picture will be logo of the YouTube channel
logo of the YouTube channel



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