Study of twitter pages Audi and tesla

Study of twitter pages Audi and tesla

Author: Jaskirat Singh

Twitter is the one of the most famous social media platform where one can tweet and reply. Coming to Audi’s twitter page it has total 1.87 million followers and 23 thousand tweets whereas tesla twitter’s page has 2.49 million followers but number of tweets are less than Audi as they have only 6452 tweets. Coming to the active status of both the pages the Audi’s twitter page is more active as compared to tesla’s twitter page as I have gone through the tweets and reply of both pages and the last reply was given by the Audi page to someone today 48 minutes ago whereas tesla tweets and reply was on 28th February.

Kind of stuff each brand posts


Audi mostly tweets regarding the race and sports as they have tweeted for the winter Olympics and the formula e victory. Coming to the 50/50 rule this company doesn’t follow this rule as it only has talked about their own industry only and the sports cars the page doesn’t comes up with the company’s overview and company’s details. Now coming to the page of tesla, they almost cover everything as they have given details on trucking and the solar panels, the concepts that they are working on. The cars and the powers and have a tweet on the world most fastest electric car. They follow the 50/50 rule on their twitter account as they 50% companies details and 50% about the industry.

Successful tweets of both the companies


Both the companies are doing great as seen on the twitter as in Audi’s page the 1.7 thousand likes on the post and 310 retweets of the same post as the post shows the passion of driving the sports cars. Coming to the tesla the post have 50 thousand likes and 17 thousand retweets of the video which was posted on 16th November and is regarding the new model of tesla roadster which was being launch on those days.

This screenshot is of Audi’s twitters page.

This screenshot is of tesla’s twitter page.








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